Another Day in the Life of a Retail Customer

Retail Performance

Another Day in the Life of a Retail Customer: The Importance of a Performance Culture During a recent shopping trip to a well-known retail chain, it became evident that a performance culture was sorely lacking within the organization. I have visited multiple locations of this chain to purchase various items for my home, car, camping supplies, and even Christmas…

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Giant Superstore against Amazing Little One

Comparison of Customer Service in 2 supermarkets

In today’s discussion, we will delve into a crucial yet often overlooked aspect of running a profitable business. To illustrate this point, I will share two enlightening anecdotes from my recent shopping experiences, highlighting the disparity between the Amazing Little Store and the Sluggish Giant. As part of my profession, I engage in frequent shopping for various items. In…

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Story of $20 Fish Called Cotton Candy

Fish called Cotton Candy

“The ‘Big Al’s’ attendant viewed me as a long-term customer, despite my modest $20 fish purchase.” I’d done my due diligence, exploring online for a mini aquarium along with its necessary accessories: gravel, plants, conditioner, ornaments, etc. These items were already en route and set to arrive just in time. The only missing piece of the puzzle was the…

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How Important are Retail Associates to Your Business

How important are sales associates?

A study recently published by Wharton, University of Pennsylvania and Verde Group discusses the findings of a survey of 1000 randomly selected consumers. The objective of the survey was to discover what problems shoppers were encountering during their shopping experiences at retail stores and which of those problems were most likely to be discussed with others and which actually…

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Everything Old is New Again

Be nice to customer

We know this. We’ve heard our parents say it; we’ve heard fashion editors say it. And now it is going to work to the retailers’ advantage. Now that so many grocery stores, gas stations, banks…you name it, have moved to self serve, or barely serve, those of us who actually want to serve customers can stand out. Retailers have…

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