Business Impact of Pillars of Retail
The retail landscape was once predicated on four fundamental principles, often referred to as the 4P’s: Product, Promotion, Price, and Place. The human element, or ‘People’, was not deemed as significant during those times. However, with the management revolution of the early 1980s, triggered by seminal works such as “In Search of Excellence” and “Re-inventing the Corporation”, the significance…
