Know How to Interview, Hire and Train

Hire and Train Effectively

The Highly Successful Retail Manager (HSRM) knows the ‘cause’** is maximizing revenue and profit and that he must hire people who will further that cause. The HSRM interviews with the purpose of hiring competent – potentially great – individuals who show indications of being able to move up in the organization. In retail, a competent associate must have the…

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External Conditions

External Conditions

External Conditions Most retailers generally plan their targets, or budgets, based on the actual sales of the previous year. As the saying goes ‘past performance is a great indicator of future performance’. But every wise retailer will also carefully look at external conditions before committing a target or budget to paper; before using the numbers as a basis for…

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Crying Over Lost Revenue

Crying over lost revenue

CRYING OVER MISSED OPPORTUNITIES…LOST REVENUE? Some retail teams don’t seem to understand the importance of ‘making the sale’. Why? Really, retailers should be wondering ‘why aren’t the people on the sales floor, motivated to sell our products’? A sales associate in a large furniture retail store is much more inclined to ‘sell’ products to customers than a floor/service/sales associate…

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Conversion Nightmare

Conversion Nightmare

Test your retail management analytical and problem solving skills. Here’s the case store situation: In a busy regional mall, which has been operating for approximately 30 years, and which has undergone several renovations, there is one very unusually positioned store. The store sells women’s lingerie. It is part of a well known, multi-national chain which does very well. The store volume is…

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