List Price: $120.00
Item Price : $104.14-$120.00 Check Price
Item ASIN: 1563678268
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Merchandising Theory Principles and Practice 3rd Edition
Merchandising: Theory, Principles, and Practice by Grace I. Kunz
Overview:
The book, in its 3rd Edition, delves into the process of merchandising and the principles that are applied to the planning, development, and presentation of product lines in both the manufacturing and retailing sectors.
Content:
Each chapter of the book includes case studies that showcase how merchandising principles and theories are applied in real-world businesses.
These case studies serve as practical examples for readers to understand the application of theoretical concepts.
Learning Objectives:
The book promotes an interactive learning environment with multiple course objectives.
It aims to equip students with the knowledge and skills to make sequential and integrated decisions in order to develop a comprehensive merchandise plan.
Moreover, it teaches students how to analyze the effectiveness of the merchandise plan they’ve created.
Additional Resources:
The book provides instructors with access to materials that can aid in teaching the subject more effectively.
Merchandising: Theory, Principles, and Practice is a comprehensive guide for those looking to understand the intricacies of merchandising, from theory to practical application.
It serves as a valuable resource for students, professionals, and anyone interested in the retail and manufacturing sectors of the fashion industry.
Merchandising: Theory, Principles, and Practice, 3rd Edition, focuses on the process of merchandising and the principles applied to the planning, development, and presentation of product lines in both the manufacturing and retailing sectors.
Each chapter includes case studies that illustrate how merchandising principles and theories are applied by actual businesses, and the chapter learning activities promote an interactive learning environment with multiple course objectives.
Students will learn how to make sequential and integrated decisions to develop a complete merchandise plan and analyze the effectiveness of that plan.
Instructors, contact your Sales Representative for access to Instructor’s Materials.
