External Conditions

External Conditions

External Conditions Most retailers generally plan their targets, or budgets, based on the actual sales of the previous year. As the saying goes ‘past performance is a great indicator of future performance’. But every wise retailer will also carefully look at external conditions before committing a target or budget to paper; before using the numbers as a basis for…

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Crying Over Lost Revenue

Crying over lost revenue

CRYING OVER MISSED OPPORTUNITIES…LOST REVENUE? Some retail teams don’t seem to understand the importance of ‘making the sale’. Why? Really, retailers should be wondering ‘why aren’t the people on the sales floor, motivated to sell our products’? A sales associate in a large furniture retail store is much more inclined to ‘sell’ products to customers than a floor/service/sales associate…

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