Retail Success Is No Longer Just 5P’s
For years, retail has been built around a familiar formula: Product, Price, Promotion, and Place. Then, thankfully, somebody looked around and said, “You know who might matter here? The people.” So People became the fifth pillar of retail — and rightly so. At RetailProwess by DMSRetail, we believe lasting retail success has always depended on balance across these pillars….










